eCommerce

The $1.1 Trillion Problem

Read how eCommerce leaders are turning technical glitches into revenue gold for their brands [Webeyez].

CPG

How Emerging Brands Can Strengthen Equity and Scale Performance

Emerging brands have cleared a critical hurdle; consumers know you exist. But now comes the harder part: earning trust, carving out a meaningful identity, and turning attention into action [DISQO].

CPG

Shelf No Longer Sells: Why Digital Discovery Is Defining CPG 3.0

The rules of consumer packaged goods are being rewritten. Products alone don’t sell anymore—experiences, data, and digital ecosystems do [Incisiv].

DTC

The Hidden Risk of Going Viral: How Top DTC Operators Turn Spikes into Long-Term Growth

Every DTC brand wants the viral moment. When a product takes off, orders surge, and acquisition costs drop overnight. But demand spikes don’t wait for supply chains or cash flow to catch up [Clearco].

AI Expert Details Why 95% Fail at AI Integration

Discover the framework, foundations, and capabilities that separate successful AI integration from costly pilots that never scale [Coveo].

Shopper Blog Series: Unpredictable Shoppers. Predictable Success.

Shoppers may seem unpredictable, but their purchases can reveal patterns that are both insightful and actionable for retailers [Circana].

How to Create a Loyal Online Customer Base

Marketing and advertising can do a lot to attract new customers, but what about maintaining a consistent rotation of returning customers that will sing your praises and always choose you over your competitors? [Virid]

Are You Experiencing a Decline in Organic Traffic? You’re Not Alone

Discover why organic traffic is declining, what it means for your business, and how to adapt with smarter KPIs, deeper content strategies, and the right tools to thrive in the new search landscape [Akeneo].

Cyber Week 2025: Fashion Marketplace Strategies for the Extended Peak

Cyber Week is no longer a one-off shopping frenzy. Instead, it sits at the heart of a 10-week extended Black Friday peak, where consumer journeys are anything but linear [ChannelEngine].

Interactive Out-of-Home Advertising: The Future of Public Brand Engagement

Learn how interactive out-of-home (OOH) advertising uses real-time technology and immersive media to turn standard billboards, kiosks, screens, or installations into two-way experiences [Loook.ai].

The Best Post-Purchase Email Flow to Increase Customer Lifetime Value

Learn why the lack of valuable content, post-purchase personalization, and dirty data cause most DTC brands to churn 75-80% of their customers after just one order [Klevu].

The Soccer Report

With the world’s biggest soccer tournament coming to the U.S. in 2026, brands are eager to understand how the rise of American soccer fandom is reshaping consumer habits and opening new avenues for engagement [Fetch].

What Is Connected TV? How CTV Advertising Works (2025)

Connected TV (CTV) has transformed the biggest screen in the house into a performance channel, giving brands the power to reach high-intent audiences with digital-level precision and real-time results [MNTN].

4 Ways to Leverage Customer Comments for Ecommerce Growth

When you leverage feedback effectively, you signal to current customers that you value them, while encouraging prospective buyers to trust in your brand [Bizrate Insights].

How to Test Product Image Variations for Higher Conversions

Without a systematic approach to testing and optimizing images, companies risk losing potential customers to competitors with more compelling product images [Cloudinary].

Stop Copying, Start Leading: LATAM’s Opportunity to Redefine Commerce

LATAM’s opportunity is real, but it requires boldness, vision, and the willingness to stop copying what worked elsewhere and start building what will work better [Orium].

Holiday Outlook 2025: 5 Data-Backed Strategies to Unwrap Brand Success

It goes without saying that the holiday shopping season is critical for brands across categories. And 2025 promises to be no different, as consumers struggle to find the balance between wanting to celebrate and a need to save [Ibotta].

Why Growth-Stage Companies Are at a Search Crossroads, and What Comes Next

For mid-sized companies, the pressure to scale digital growth is relentless, and nowhere is that more evident than in search [Botify].

The Future of Predictive Shopping: 5 Ways AI Knows What You Want Before You Do

Whether you’re a retailer trying to compete with giants or a brand looking to meet shoppers where they are, AI shopping opens new possibilities [ProductsUp].

The Ultimate Guide to Ad Testing

With attention spans getting shorter and digital channels multiplying, ad testing before launch is no longer optional; it’s how you protect your budget and your brand [Dragonfly AI].

Infographic: 2025 Holiday Shopping Trends

Data from over 500 U.S. consumers uncovers the key motivations, behaviors, and opportunities shaping this year’s holiday grocery landscape [Chicory].

The Untapped Potential of Dropped Shopping Sessions: How to Win Back Abandoned Browsers

For every shopper who abandons their cart, 3-5 more abandon their browse session without ever adding anything to their cart [Bloomreach]. 

2026 Marketing Calendar: U.S. Holidays for Specific Audiences

​Use this guide to craft highly personalized offers and messages that resonate deeply, foster loyalty, and drive conversions all year round [SheerID].

Follow the C-Store Data: 5 Action Items for CPG Brands

With strategic collaboration between CPG brands and convenience retailers on the rise, brands should seek out every competitive advantage possible [PDI Technologies].

Don’t Let Holiday Traffic Crash Your Site: A Dev Team’s Proactive Performance Checklist 

Slowdowns and, worse, outright outages during peak shopping days aren’t just inconvenient, they’re catastrophic. Every second of delay can mean lost sales, frustrated customers, and lasting brand damage [Yottaa].

4 Ways to Always Be Selling with Pre-Orders

When a customer sees that something is out of stock, they usually see themselves out. Most people will immediately check with a competitor—and that’s it. You lost the sale and a customer [Purple Dot].

Passkeys Are the Future—But Can We Eliminate the Friction?

Passkeys represent a massive leap beyond passwords, offering robust protection for organizations and a far more convenient experience for users—when implemented effectively [OwnID].

How to Pay Content Creators: 7 Proven Payment Methods that Drive Results

Discover which payment method aligns best with your brand goals. The right approach can strengthen relationships and drive better results [Impact.com].

Nestlé’s Digital Twin Rollout: A Wake-Up Call for Brands

Nestlé’s announcement to create 10,000 digital twins over two years is less about technology hype and more about operational readiness [InContext Solutions].

From the Strip to the Sphere: Making an Impact With Outdoor Advertising in Las Vegas

Learn the unique benefits of outdoor advertising in Las Vegas and how you can use it to connect with your ideal audience at the right time and place [StackAdapt].

Agility unleashed: Swaggle Scales Pet Care with Integration Power

With plans to reach upwards of 15,000 orders per month, Swaggle needed a solution that would provide reliability, scalability, and the power to seamlessly integrate with future systems [Celigo].

26 Must-Try SMS Marketing Ideas 

Whether you’re aiming to boost sales, foster loyalty, or provide exceptional service, these insights will equip you with the tools to make SMS a cornerstone of your marketing strategy [Postscript].

Your Packaging Costs Are About to Spike: What Every Brand Needs to Know About EPR Laws

If you sell physical goods—from sneakers and supplements to electronics and eyeliner—you’re affected. And if you’re not ready? The consequences could hit your bottom line fast [First Insight].

Why Shoppers Abandon Carts in Apparel

Reducing cart abandonment isn’t about chasing every single drop-off. It’s about identifying the high-friction moments that are losing you the most sales and solving them with technology and transparency [Bold Metrics].

FDA Phasing Out Food Dyes by 2026: How Retail Tech Can Help

As retailers, manufacturers, and suppliers navigate this shift, it’s important to consider how technology can help streamline this transition [Bamboo Rose].

The 2025 Adtech Glossary

An easy-to-use guide to understanding the advertising and programmatic terms that exist within today’s digital ecosystem [Lotame].

What Today’s Consumers Expect from Brands on Social Media in 2025 [Infographic]

Marketing messages alone won’t build loyalty; how you engage, listen, and support your audience on social media is what truly matters [Emplifi].