Content that Captured Our Curiosity
Video Ad Creative You Won’t Stop Thinking About
A selection of compelling ad creative to help you generate concepts for your future campaigns. Who needs an hours-long creative brainstorming session when you can just watch some videos [QuickFrame]?
The Key to Ecommerce Success: Understanding Listing Quality Scores
Two major players in the online market, Amazon and Walmart, give listing quality scores a lot of weight. Find out what a listing quality score is, and why it's important to sellers [Teikametrics].
Everything Brands Need to Know About Social Commerce
Learn why social commerce is rapidly becoming one of the most effective ways for brands to gain relevance, engage with customers, and drive sales [ChannelEngine].
Case Study: Transforming Luxury Resale with Next-Gen Search
Learn how Rebag embarked on a mission to recreate the personalized service synonymous with a traditional luxury boutique within the digital realm [GroupBy].
Case Study: How Bob Evans Farms Drove Record New Product Awareness and Increased Sales
Learn how a new immersive creative allowed shoppers to experience new Bob Evans’ table-top dishes alongside their long-standing favorites [InMarket].
How MakerFlo Generated an 8-Figure Business with an 8.5% Conversion Rate in 1 Year
With easy-to-implement tools, a vibrant app ecosystem, and a rapid time to market, MakerFlo was able to get their new site in front of more customers more quickly, better convert and retain them [Shopify].
Building Brand Trust Online: Key Factors for Success
In the crowded world of the internet, it’s not enough just to be there. You need people to trust you. So, how do you build that trust? Dive into some of the top tips backed by experts and research [Webeyez].
Encourage Year-Round Subscription Gifting with Promotions Customers Love
No matter which holiday is on the horizon, success comes down to how thoughtfully brands position and promote their subscription offering [Ordergroove].
Contextual Commerce: What is All the Buzz About?
CPG brand marketing professionals were surveyed to understand how they're adapting their strategies to account for the deprecation of third-party cookies and increasingly relying on contextual commerce [Chicory].
Reimagining Home Depot’s Blog-Based Checkout Experience
This video explores how Home Depot can elevate their checkout process to enhance conversion rates, lifetime value, and average order value [Bold Commerce].
The Constant Evolution of CPG Brands Requires Data Comprehension
This blog explores the critical relationship between data extraction and data comprehension, highlighting the importance of accurate extraction and contextual understanding in deriving valuable insights [veryfi].
Infographic: Creating a Consumer-Led Digital Self-Service Culture with AI
Driving brand loyalty starts with knowing your customers and giving them each a VIP interaction. Winning on the digital self-service front is more important than ever, and AI is the catalyst [NICE].
Is Your Product Data Ready for AI?
As artificial intelligence (AI) becomes increasingly integral to how we do business, one thing has become abundantly clear: AI is only as good as the data it works with [Akeneo].
Gen Z: Driving Brand Loyalty with America’s Technology-First Generation
Known for their purchasing power, population size and affinity for all things digital, Gen Z has emerged as a sought-after demographic for marketers and brands [Fetch].
From Paper to Pixels, How the Shopping List Has Become High Tech
Do you understand the pre-shop habits of consumers as they prep the grill before the celebration? Check out this infographic for at-a-glance Independence Day grocery planning insights [AdAdapted].
Navigating an Omnichannel World While Keeping Brand Consistency
Brand consistency is one of the building blocks for gaining trust and keeping it. But how can brands stay cohesive across more channels, platforms, and ad formats than ever before [Celtra]?
How 3 Retailers are Using AI-Powered Search and Discovery
See how three ecommerce retailers, Everlane, Oh Polly, and Zenni have gone above and beyond ho-hum ecommerce conversion to bolster their bottom lines [Algolia].
The State of Creativeops, 2024 Edition
Research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes [Demand Metric & Rocketium].
Why Social Media is the Key to Customer Engagement
Explore why social media is important for connecting with your audience, how it plays a crucial role in engaging customers, and why your business must adapt its interactions with today's consumers [Emplifi].
Summer Outlook 2024: Seasonal CPG Trends to Build Your Marketing Strategy
As CPG brands look to maximize incremental sales during the summer months ahead, pay-per-sale strategies can incentivize consumer behavior, driving new-to-brand purchases, consumer loyalty, and market share [Ibotta].
Mastering Real-Time Personalization for Tailored and Impactful User Journeys
Here’s everything you need to know about real-time marketing: how it works, its real-world applications, how it’s shaping the future, and more [Bloomreach].
The Zero-Party Data Playbook for CPG Marketers
8 plays for CPG marketers to implement today to engage audiences, capture opt-ins, collect preference data, and drive sales [Wyng].
Sustainability Data Management with Oatly
Watch this video to learn more about Oatly’s ambitious ESG strategy, the role master data management plays in achieving it, as well as their future plans for sustainability [Stibo Systems].
Infographic: Why Circulars Are Still a Big Deal
Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them [Vericast].
ASICS Delivers on its Brand Promise and Increases Conversions by 100%
Read how ASICS drove 26,000 purchases in 25 days by using an exclusive offer to reward frontline workers [SheerID].
Apparel Head to Head: Columbia vs. Camelsports Women's Jackets
An analysis of Amazon’s Top 100 search results for Women’s Winter Coats to see how certain brands—in this case, Columbia and Camelsports—stack up against each other when it comes to PDP images across two listings [Vizit].
Data Sheet: Convert Anonymous Visitors in 5 Clicks
In an era where consumers have more control over their data due to new regulations, it’s crucial to maximize each visitor session. Download this data sheet to learn how technology addresses this critical need for online brands [Session AI].
QR Code Phishing Attacks (Quishing): What to Know and How to Stay Secure
If you immediately think of email when you think of phishing, you’re not alone. However, a new form of a text-based scam is making waves highlighted by a seemingly legitimate text from the USPS [Yubico].
Concept testing: Benefits, Methods and Examples
Got a big idea? Before you waste time or money developing it, do a little research to ensure it will fly. Learn how concept testing can help your idea be one of the 15% that succeed in this comprehensive guide [Glow].
Why Brands Should Be Paying Attention to TikTok Shop
The social media platform’s latest venture into e-commerce only came on the U.S. scene in September, but it’s already proving to be a viable channel upon which to build brands and drive sales [Advantage Solutions].
Why “Sports Tourists” Are a Hot New Target for Marketers
It seems like sports are the reason behind a lot of leisure trips these days. Sports tourism is a thing and brands should be taking action. A new report shows you how [Infillion].
Infographic: Manufacturing – Defending Against DDoS Attacks
Attacks on Manufacturing surged in 2023, with a staggering 279%. Beyond disrupting production lines, these attacks jeopardize entire supply chains, emphasizing the critical need for robust cybersecurity defenses [Zayo].