Content that Captured Our Curiosity
Navigating an Omnichannel World While Keeping Brand Consistency
Brand consistency is one of the building blocks for gaining trust and keeping it. But how can brands stay cohesive across more channels, platforms, and ad formats than ever before [Celtra]?
How 3 Retailers are Using AI-Powered Search and Discovery
See how three ecommerce retailers, Everlane, Oh Polly, and Zenni have gone above and beyond ho-hum ecommerce conversion to bolster their bottom lines [Algolia].
The State of Creativeops, 2024 Edition
Research-backed insights for enterprise marketing and creative teams to increase productivity and simplify their creative workflow to deliver better business outcomes [Demand Metric & Rocketium].
Why Social Media is the Key to Customer Engagement
Explore why social media is important for connecting with your audience, how it plays a crucial role in engaging customers, and why your business must adapt its interactions with today's consumers [Emplifi].
Summer Outlook 2024: Seasonal CPG Trends to Build Your Marketing Strategy
As CPG brands look to maximize incremental sales during the summer months ahead, pay-per-sale strategies can incentivize consumer behavior, driving new-to-brand purchases, consumer loyalty, and market share [Ibotta].
Mastering Real-Time Personalization for Tailored and Impactful User Journeys
Here’s everything you need to know about real-time marketing: how it works, its real-world applications, how it’s shaping the future, and more [Bloomreach].
The Zero-Party Data Playbook for CPG Marketers
8 plays for CPG marketers to implement today to engage audiences, capture opt-ins, collect preference data, and drive sales [Wyng].
Sustainability Data Management with Oatly
Watch this video to learn more about Oatly’s ambitious ESG strategy, the role master data management plays in achieving it, as well as their future plans for sustainability [Stibo Systems].
Infographic: Why Circulars Are Still a Big Deal
Print circulars remain a vital tool in retail marketing. Discover why consumers still value these ads and how retailers can effectively use them [Vericast].
ASICS Delivers on its Brand Promise and Increases Conversions by 100%
Read how ASICS drove 26,000 purchases in 25 days by using an exclusive offer to reward frontline workers [SheerID].
Apparel Head to Head: Columbia vs. Camelsports Women's Jackets
An analysis of Amazon’s Top 100 search results for Women’s Winter Coats to see how certain brands—in this case, Columbia and Camelsports—stack up against each other when it comes to PDP images across two listings [Vizit].
Data Sheet: Convert Anonymous Visitors in 5 Clicks
In an era where consumers have more control over their data due to new regulations, it’s crucial to maximize each visitor session. Download this data sheet to learn how technology addresses this critical need for online brands [Session AI].
QR Code Phishing Attacks (Quishing): What to Know and How to Stay Secure
If you immediately think of email when you think of phishing, you’re not alone. However, a new form of a text-based scam is making waves highlighted by a seemingly legitimate text from the USPS [Yubico].
Concept testing: Benefits, Methods and Examples
Got a big idea? Before you waste time or money developing it, do a little research to ensure it will fly. Learn how concept testing can help your idea be one of the 15% that succeed in this comprehensive guide [Glow].
Why Brands Should Be Paying Attention to TikTok Shop
The social media platform’s latest venture into e-commerce only came on the U.S. scene in September, but it’s already proving to be a viable channel upon which to build brands and drive sales [Advantage Solutions].
Why “Sports Tourists” Are a Hot New Target for Marketers
It seems like sports are the reason behind a lot of leisure trips these days. Sports tourism is a thing and brands should be taking action. A new report shows you how [Infillion].
Infographic: Manufacturing – Defending Against DDoS Attacks
Attacks on Manufacturing surged in 2023, with a staggering 279%. Beyond disrupting production lines, these attacks jeopardize entire supply chains, emphasizing the critical need for robust cybersecurity defenses [Zayo].
What’s the Score on Snacks at This Year's Super Bowl?
How is inflation going to hit this year’s Super Bowl party? Here’s a look at some of the most popular Super Bowl snacks and drinks to get a clear understanding of prices compared to this time last year [Datasembly].
L’Oréal Leads the Global Beauty Industry By Decoding Digital Transformation
Discover how the renowned global beauty brand bridged the physical, digital and virtual worlds to produce augmented and high-touch retail beauty experiences [Tealium].
How Should Marketers Maximize Their Reach During the Super Bowl?
A 2024 Super Bowl Viewership Survey uncovered some interesting insights into viewership trends, shedding light on where and how people are watching the big game as streaming services and social platforms grow in popularity [Adtaxi].
LoveSeen Drives a Glamorous 6X Lift in Marketing Opt-In Rates
Learn how a 'Find My Lash' product recommendation quiz leveraged first party data and integrated technology solutions to show customers they care deeply [Jebbit].
8 Ways CPG Analytics Are Shaping Retail Trends in 2024
In an era where data is king, understanding the impact of CPG analytics is crucial for retailers looking to stay ahead of the curve [InContext Solutions].
End-to-End Supply Chain Planning for CPG
Continuous planning provides visibility into the entire supply chain. Allowing you to produce the most cost-optimized plan given supply disruptions, demand forecasts, customer contracts, and your own production constraints.
2023 Display Trends in the Grocery Channel
Retailers and manufacturers can use displays to inspire consumers, especially as traditional promotions aren’t delivering anticipated lift. This report helps you uncover display trends and identify opportunities on merchandise investments by reframing displays.
Case Study: How Altra Running Unleashed its Field Team Potential
Altra Running faced several challenges when it came to promoting its brand and driving sell-through at retail stores. Learn how new technology allowed them to solve these and other challenges.
Great Out-Of-Home and Billboard Ads of 2023
From creative copy to brand takeovers and anamorphic executions, we saw billboards become more than just ads – they were thought-provoking canvases that brought people together.
The 2024 State of Volume Rebates: The Critical Role of Analytics
This blog highlights several key insights to show you just how important analytics are to manufacturers and distributors.
2024 Outlook: Bold Predictions for Brands and Retailers
This article reveals predictions and strategies to maximize store visits, drive incremental sales volume, and overcome key challenges facing marketers in the year ahead.
2024’s Streaming TV Trends: What the Industry Can Expect in the Year Ahead
Here’s how streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape.
Top 10 CPG Insights of 2023
In the ever-changing landscape of 2023, CPG companies used insights to stay connected with shifts in shopper behavior and strategically navigate the complexities of an unpredictable market. Here are this year’s top stories according to NIQ.
How Planogram Automation Enhances Efficiency for Powerful Results
Planogram automation isn't just about saving time; it’s about precision and consistency to ensure that your planograms are optimized for success every time.
3 Tips for Creating a Great Product Recommendation Quiz
Read this blog to learn more about what product recommendation quizzes are, plus three tips for creating your own.
Infographic: The Recipe for CX Recovery from Unhappy Customers
80% of customers say they will forgive a company for its mistake after receiving excellent service. These tried and true tips will get your CX back where it needs to be to win back unhappy customers.
How Product Imagery Can Solve Your Returns Problem
The holiday season brings joy and cheer, but it also brings a significant uptick in product returns. Discover how retailers can combat this growing problem.
