Manufacturing Content that Captured Our Curiosity
Fall Tailgating Consumer Capture
This report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
5 Myths About Generative AI
The noise around generative AI is impossible to ignore, but it can be hard to decipher what’s real and what’s a buzzy LinkedIn headline. This blog separates fact from fiction by dispelling the five most common myths.
Say Yes to the Stretch?
CPG innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.
The 2023 State of Social Impact Annual Report
Uncover the effects that impact-driven marketing has had on consumer-brand relationships amidst recent economic uncertainty.
Case Study: Famous Amos Becomes the Go-To Back-To-School Treat
Learn how activating a new platform helped Famous Amos cookies find their way into countless lunch boxes, backpacks and dorm rooms.
Survey: Majority of Consumers Expect Inflation to Impact their Back-To-School Shopping
A recent survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping.
Customer Story: How Viabella Manages A Remote Field Team
Sherri Ciko, Key Account Sales Executive & Corporate Trainer, discusses how the greeting card and stationery brand was able to successfully operate a large team of merchandisers with a field execution solution.
The FMCG Pulse: Unlocking Global Growth Opportunities in 2023
Discover how the fast-moving consumer goods (FMCG) industry grew in the first quarter of 2023 compared to the last quarter of 2022.
Q2 2023 Digital Trust & Safety Index
The accuracy and believability of AI-enhanced social engineering scams, paired with the rapid-fire speed of automation, is leading to a jump in downstream fraud.
Customer Video: MillerKnoll
Find out how Allison and Dipti are breaking barriers with analytics and getting to do what they love every single day.
GenAI May Not Replace Jobs, But It Will Replace Skills So Get Ready
To effectively reskill the workforce and make the right learning investments, employers need to forecast future skills requirements within the context of their business and the GenAI revolution.
Ultimate Guide to Influencer Marketing
Whether you’re a newbie or an expert in the influencer marketing game, this guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives.