Content that Captured Our Curiosity
Five Post-Purchase Moments You May Be Missing
In the world of subscriptions, acquiring a new customer is only the beginning of the journey. The true challenge lies in retaining them and building a relationship that lasts [Recharge].
Should Your Brand Say Goodbye to Free Shipping and eCommerce Returns?
It once set the gold standard for customer convenience in eCommerce, but as operating costs soar and return rates continue to climb, this once-beloved perk is becoming harder for retailers to sustain [SCAYLE].
Influencer Marketing: A Tried-and-True Tactic for Retailers and Brands
While the look of influencer marketing has changed over the years, its purpose has not. It’s a simple strategy: working with people who have a big following (preferably online) to authentically promote products or services. (Authentic being the key word!).
Client Success Story: Razor-Sharp Acquisition and Retention
Learn how Dollar Shave Club challenged their agency to drive more value through the affiliate channel by improving in-channel customer retention rates [Partnerize].
MAP Pricing Policy: A Must Have for Brands in Today’s Digital Age
In the race to win consumers by offering the lowest prices, retailers often breach the Minimum Advertised Price (MAP) policies laid down by brands. Here’s what you can do to protect your business [Intelligence Node].
CPG Marketing's Biggest Leak: Use Personalization to Fix the DRIP and Make Your Data Work for You
While the influx of data has the potential to reshape how CPG companies engage their customers, much of it remains untapped or underutilized. This conundrum is known as DRIP: Data Rich, Information Poor [Optimizely].
Survey: Americans Averaged Over $700 in TikTok Shop Purchases in the Last Year
A consumer survey of Americans under the age of 60 reveals how many of them have purchased from TikTok Shop, and how the short-lived “ban” affected their usage [PartnerCentric].
The Category Management Guide to Shopper Science
This white paper explores how to integrate behavioral science into the category management (CatMan) process, offering innovative strategies to enhance decision-making and deepen customer engagement [VideoMining].
What is Embedded Finance? (Benefits, Examples & More)
Embedded finance has recently gone from a ‘hot topic’ to an essential part of the global financial ecosystem, and it has game-changing and far-reaching implications for most industries [TreviPay].
How Does AI Handle Multilingual Product Copy, and Is It Reliable?
To keep pace with global demand, brands need a faster, more reliable solution that ensures accuracy and scalability. This is where multilingual AI copywriting steps in [Digital Wave Technology].
How to Improve CPG Product Launch Success through Omnichannel Content Strategy
Brands leveraging an omnichannel content strategy can improve not only their product launches but also long-term revenue [1WorldSync].
Agent Variability Creates Risky Gambles that You Can’t Afford to Lose
Top customer service agents are wonderful; every company wants them. While some agents consistently deliver exceptional experiences, others may have room for growth [NICE].
4 Strategies for Staying Compliant with Evolving Tax Regulations
Explore four key approaches to tackle challenges head-on, showing how innovation and the right tools can empower your organization to outpace regulatory change [Alteryx].
Businesses Pay More for Online Customers, But See 6.1% Drop in Conversions
A 2025 Digital Experience Benchmarks Report highlights the urgent need to optimize experiences as the digital landscape transforms, AI dominates, and consumers demand excellence [ContentSquare].
The 2025 Trend You Can’t Afford to Ignore — Sensory Marketing
Sensory marketing is emerging as the answer. By tapping into the five senses—sight, sound, touch, smell, and taste—brands are finding innovative ways to bridge the digital gap [Vizit].
The Must-Have 2025 Social Media Calendar
As the landscape of social media management continues to shift, new holidays create opportunities for brands to boost social media engagement with their target audiences [Emplifi].