Content that Captured Our Curiosity
Hotel/Hospitality
Hotel Reputation Management: Boost Guest Satisfaction and Online Ratings
Learn why your hotel reputation management strategy must be an integral part of your business strategy to keep your hotel competitive with the top brands [InMoment].
Data-Driven Hotel Staffing: The Tools and Metrics You Need for Accurate Labor Forecasting
With hotels grappling with labor shortages, rising costs, and changing demands, it’s a challenge to deliver the kind of service guests expect [Quinyx].
Success Story: Celebrity Cruises
When Celebrity Cruises decided to launch a learning and development program, its L&D team discovered a learning management system (LMS) was the ideal vehicle to deliver and help develop its training portal [Schoox].
Summer Movie Madness: Blockbuster Films Boost Foot Traffic
Dive into the data to see which major blockbusters drove the most movie theater foot traffic this summer [Placer.ai].
Case Study: How The Milwaukee Bucks Found Their SMS MVP
Discover how The Milwaukee Bucks leveraged powerful SMS features to maintain fan connection and convert sales [Attentive].
Destination Success: How Trip.com Lands Huge Outcomes by Increasing Their Partner Portfolio
The global travel company’s main objectives were to expand its partner types, with a focus on content partner acquisition, and implementing strategic commissioning across one centralized system [Partnerize].
How Tribal Casinos are Overcoming Communication Challenges
Discover why many tribal casinos find themselves at the crossroads of tradition and technology as they continue to carve out a unique space in America’s gaming industry [Relay].
The Future of Kiosks in the Hotel Industry
As headlines continue to publicize self-service technology’s impact on popular markets like QSR, grocery, healthcare, and retail, a quieter transformation is happening in the hotel industry [Frank Mayer and Associates].
Cracking the Code: How Hotels Can Gauge the Why Behind Clicks, Bookings and Upgrades
When companies grasp the mechanisms that drive customer purchases, they can be more intentional about designing guest journeys and delivering follow-up interventions that convert [ZS].
How Orangetheory Uses Analytics to Support Rapid Franchise Growth
Learn how Orangetheory utlizes a site selection analytics solution to grow from 14 locations in 2012, to over 1,500 studios in 25 nations across the globe [Buxton].
Top 15 Fitness Influencers of 2024 & Best Practices for Working with Them
Before you start working with top fitness influencers, there are a few things you should be aware of. Read some best practices so you can get the most out of your efforts [Grin].
Upgrading Casino Signage: Tips, Ideas, and Best Practices
Casino signage is essential for visitors’ overall experience, serving not only as a guide but also as the creator of a captivating atmosphere that catches and entertains them [Yodeck].
Pinehurst Modernizes Guest Check-In Experiences & Staff Effectiveness
Read how Pinehurst Resort set out to find a digital solution that would solve for the high volume of guest notifications and remove the potential for human error [Agilysys].
6 Labor Forecasting Challenges in Hospitality and Restaurant Staffing
Marriott Optimizes Activation and Login Using Digital Experience Insights
Watch this video to see how the world’s largest hotel company ensures that their customers can easily activate and log into their online accounts [Glassbox].
How Air New Zealand Created a Closer Relationship with its Customers
The airline chose an email delivery platform that enabled it to deliver highly personalized communications at scale with insightful and usable A/B testing [Acoustic].
Success Story: How SeaWorld Increased Bookings
SeaWorld was skeptical about a solution provider’s potential impact on selling park passes. But after seeing a 5x lift in incrementality they decided to roll out the solution across all locations [Wunderkind].
Case Study: How Margaritaville Future-Proofed Its Business
Discover how new technology boosted Margaritaville's revenue, enhanced value, and upheld its reputation for its restaurants and hotels [Infor].
Case Study: A Unique Resort Heightens Visibility Across All Networks
Discover how leading-edge technology enables this U.S. resort's CISO and IT teams to get a centralized view of network assets and focus on top priorities [Armis].
Global Travel Industry Trends 2024: Travelers Become Master Planners
This report reveals must-know global trends to help advertisers prepare for what's in store for the travel industry this year [Criteo].
5 Must-Know Insights to Optimize the Customer Experience in Travel & Hospitality
A deep dive into five key metrics to equip digital leaders with the insights to navigate the nuances of 2024 and beat industry benchmarks [Contentsquare].
Marketing to Travel Planners
Ask anybody if they enjoy traveling or some type of entertainment and the answer would undoubtedly be, “Yes! Of course!” So, how do marketers find the right people in this large group, and engage them at the right time [Acxiom]?
Eclipse Fever: How Did the (Retail and Hospitality) Stars Align?
How did the celestial event impact business activity on the ground? Which sectors benefited from the hype – and which geographic areas saw the biggest visit spikes [Placer.ai]?
A Mobile-Focused Fan Experience for the Tampa Bay Rays
When the Tampa Bay Rays implemented an end-to-end sports and entertainment solution, they quickly saw significant benefits to their operations and sales [Shift4].
Loyalty Rewards Should Be Rewarding for Travelers
This guide focuses on loyalty programs and rewards for a new class of leisure travelers, which are an essential part of engaging with today’s budget-focused globetrotters [Blackhawk Network].
Hybrid Meetings and Events: Top Ways to Optimize Your Hotel
Today, the buzz is all about hybrid meetings and events, and your hotel has the opportunity to provide event planners with high-quality virtual solutions that support this demand [Tripleseat].
Travel Websites: How to Quickly Protect Your Infrastructures Against Bot Attacks
Learn how cybercriminals target travel websites by using malicious bots to give dishonest competitors an unfair advantage or to access sensitive customer data [DataDome].
Guide to In-Room Entertainment Options for Hotels and Resorts
Fueled by the pandemic, which accelerated the demand for new technologies, hotel operators are now compelled to take their guest room entertainment to the next level [Hotel Internet Services].
In The Know Video: Hotel Associate Training
Learn how to empower associates across the world to deliver top-tier experiences, while still maintaining the brand consistency that guests are accustomed to [Axonify].
Of Personas and Personalization: The Keya to True Connections with Travelers
Personalized marketing in hospitality is all about making guests feel seen, heard and cared for. It’s the very essence of hospitality, especially since the hotel is every traveler’s home away from home [Screen Pilot].
Wyndham Hotels & Resorts Gives Users an Unforgettable Digital Experience
Needing a solution to provide secure, seamless access to its systems, Wyndham Hotels & Resorts implemented Workforce Identity Cloud for its employees, then expanded to its thousands of franchisees [Okta].
Leveraging Website Intent Data to Fuel Personalized Experiences
This blog explores how travel marketers can strategically utilize website intent data to curate personalized experiences that resonate with spring break travelers [NaviStone].
2024 State of Technology in the Hospitality Industry
This post explores the state of technology in the hospitality industry and how it can benefit hoteliers without sacrificing a personalized experience [Sertifi].
How Trailblazers are Using CX AI Technologies to Transform Their Organizations
In the inaugural “The Room Where It Happened” video series, some of the industry’s top CX innovators discuss how they are utilizing AI, digital and cloud technologies to transform CX [Nice].
Infographic: Top Tactics to Drive Direct Bookings for Your Casinos
In the highly competitive casino industry, driving direct bookings is paramount for maximizing profitable revenue and fostering loyalty among the players. With the help of the right tools and marketing strategy, casino hotels can achieve this efficiently [Cendyn].
7 Gym Marketing Ideas for 2024
Everywhere you look, you’ll find people focusing on their health, what they eat, and being mindful of their healthy and not-so-healthy habits. With the boom of the wellness market, today’s the day to start making big gains in the gym industry [Grin].
Infographic: Bring Back The Magic for Travelers
The average traveler visits 38 sites to finalize their travel plans. To stand out in the crowd, brands must build an emotional connection that exceeds guest expectations [Redpoint Global].
4 Key Hospitality Trends to Look Out For In 2024
Discover the most important hospitality trends and how they’re shaping guest experiences and hotel operations [Adyen].
Hershey Entertainment & Resorts Safeguards Guest Information and Reduces Data Loss
HE&R wanted to be ahead of the curve in terms of payment transaction security. The challenge was to bring security and efficiency into their processes without impacting their exceptional level of guest service [Agilysys].
A Content-First Approach to Composable: The Icelandair Story
Learn how Icelandair improved its customer and employee experience with headless CMS [Composable.com].
5 Technology Trends Shaping the Future of Hotels and Resorts
Here is a look at five of the latest technology trends making their mark in hotels and resorts and how they can help you survive - and thrive - in the coming months and years.
2024 Leisure Travel Takes Flight
As travel fever hits and people begin to map out their leisure travel plans for 2024, a new survey polling respondents across the UK and the US reveals their vacation habits, preferences, and expectations.
How AI-Powered Voice Assistants Can Increase Reservations For Your Casino
In the hospitality and casino industry, the growing call volumes for bookings and the need for cost optimizations have driven the adoption of AI-powered voice assistants in call center management.
Resorts World Las Vegas Modernizes Surveillance Capabilities with Scale Computing
Monitoring this state-of-the-art property requires a highly sophisticated network of surveillance cameras and a modern infrastructure to support it.
Hospitality Technology Year in Review
A panel of hospitality leaders reflect on 2023 and the way they grew business and maximized productivity through staffing shortages and changing trends, and what they anticipate for 2024.
Sourcing Green: Sustainable Procurement in Hospitality
The hospitality ecosystem and, more specifically, the procurement supply chain, which directly impacts the experience hotels offer their guests, presents a significant opportunity to create positive change.
Composable Technology: Why Should the Travel Industry Pay Attention?
How composable technology like digital experience platforms powered by headless content management systems can empower the travel industry to deliver top-notch personalized customer experience.
Using Intelligence to Drive Customer Growth in Travel and Hospitality
Three ways that you can leverage your data to better understand and isolate customer intent, attract and retain high-value travelers, and create experiences that have your customers wanderlusting for their next trip.
Recognizing Anonymous Website Visitors Helps Travel Brands Connect with Relevance
The ability to tailor website content, offers, services, even when the site visitor is anonymous allows travel brands to better retain loyal travelers and win new ones.
Finding Your Way to Exceptional Stays: The Mobile App Revolution in Hospitality
Navigating a maze of hallways, floors, and amenities can be daunting. Enter the age of mobile apps and their role in wayfinding, which is here to change the guest experience forever.
