Addressing an Unexpected Audience: People Who Hate Ads
We know some people really despise ads in videos. But the truth is, in many situations, they’re stuck watching them. So why not at least try to engage with these haters?
Copyright and Brand Considerations in the New World of AI Everything
Even if you’re not looking to dive headlong into the world of AI everything, here are some vital considerations your leaders should take into account for the introduction of AI into your ecommerce stack.
Case Study: Ping Golf Clubs
Learn how having access to sales and inventory information from their retailers improves the effectiveness of the sales teams for this family business known for innovation.
Case Study: How Tushy’s Email Revenue Jumped
Learn how Tushy’s email revenue jumped more than 58.6% the first month back on a previous platform, and how the number of flow recipients skyrocketed.
How to Create a “Buy Now!” Mindset
This blog delves into the psychology behind urgency, the role of scarcity, and the implicit and explicit ways to generate urgency on a website.
Not Planning for Black Friday and 2024 Yet? (Yikes.)
Ready or not—it’s go time for holiday campaigns and 2024 planning. This year, that means some big challenges for brands, especially with customer targeting. Here are some critical insights as advertisers head into the season.
A Guide to Omnichannel Commerce For International Expansion
An omnichannel approach ensures that brands meet customers where they are, allows for more flexible inventory strategies, and helps maintain margin while improving customer experience.
Infographic: Attitudes of Girls Around the World
Find out what Gen Alpha girls think about identity, gender equality, and media.
Behind The Scenes With L'Oréal's Merchandising Team
This video discusses how the world's leading cosmetics brands keep their products looking great on store shelves and top of mind for store sales staff.
How To Attract and Retain Tech Talent
Finding and keeping crucial tech talent is one of retailer's and brand's biggest challenges to keep up with constant change. This blog shares how to be an employer of choice for the developers of today.
2023 Holiday Hosting Guide: Shoppers Foreshadow the CPG Retail Season
With 35 pages of best practices, authentic research, and data-driven insights, this 2023 holiday report is the ideal companion for CPG professionals.
CPG Market Predictions Report Q4 2023
A comprehensive analysis of market trends and key factors influencing sales, from price and promotions to macroeconomic dynamics and public health data.
Getting Ahead – Amazon Prime’s Big Deal Days
A checklist for sellers to be well-positioned before, during, and after October’s Prime Big Deal Days and future Prime events.
Fall Tailgating Consumer Capture
This report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
5 Myths About Generative AI
The noise around generative AI is impossible to ignore, but it can be hard to decipher what’s real and what’s a buzzy LinkedIn headline. This blog separates fact from fiction by dispelling the five most common myths.
Say Yes to the Stretch?
CPG innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.
The 2023 State of Social Impact Annual Report
Uncover the effects that impact-driven marketing has had on consumer-brand relationships amidst recent economic uncertainty.
Case Study: Famous Amos Becomes the Go-To Back-To-School Treat
Learn how activating a new platform helped Famous Amos cookies find their way into countless lunch boxes, backpacks and dorm rooms.
Survey: Majority of Consumers Expect Inflation to Impact their Back-To-School Shopping
A recent survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping.
Customer Story: How Viabella Manages A Remote Field Team
Sherri Ciko, Key Account Sales Executive & Corporate Trainer, discusses how the greeting card and stationery brand was able to successfully operate a large team of merchandisers with a field execution solution.
The FMCG Pulse: Unlocking Global Growth Opportunities in 2023
Discover how the fast-moving consumer goods (FMCG) industry grew in the first quarter of 2023 compared to the last quarter of 2022.
Q2 2023 Digital Trust & Safety Index
The accuracy and believability of AI-enhanced social engineering scams, paired with the rapid-fire speed of automation, is leading to a jump in downstream fraud.
Customer Video: MillerKnoll
Find out how Allison and Dipti are breaking barriers with analytics and getting to do what they love every single day.
GenAI May Not Replace Jobs, But It Will Replace Skills So Get Ready
To effectively reskill the workforce and make the right learning investments, employers need to forecast future skills requirements within the context of their business and the GenAI revolution.
Ultimate Guide to Influencer Marketing
Whether you’re a newbie or an expert in the influencer marketing game, this guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives.
How to Make CTV a Demand Gen Machine
Find out why Connected TV is an essential tool for B2B marketers looking to generate new demand and avoid an audience plateau.
Webinar: MARS - Driving M&M'S CX & Growth with A Build & Buy Approach
This webinar tackles the Build vs Buy debate in commerce with the Director, Global Retail & eCommerce Technology at MARS and the Global SVP of Technology at Valtech.
US Social Media: Behind the Screens
This U.S. social media report takes you behind the screens to win consumers’ attention and keep it. From AI to social commerce, uncover the latest trends and social media statistics you need to succeed.
How to Stay Competitive in the Snack Sector
This whitepaper dives into the steps snack CPGs can take to remain agile and remain competitive in this demanding category.
Reaching the Movable Middle: How CPG Advertisers Can Identify Target Audiences to Drive ROAS
Why it’s imperative to eliminate advertising waste, and ensure that the right message is delivered to the right audience, at the right place and at the right time.
Infographic: How Data Opens Doors to Effective Promotion Optimization
Without the right data, not syndicated, but rather, real-time and shared across multiple retail banners, the objectives of promotion optimization cannot be met.
Building the Business Case for an Online Marketplace
This ebook delves into the considerations to make while building a business case for a marketplace, and sets a baseline for key understandings before embarking on it.
2023 Commerce Trends
From the future of retail and shopping, to the socioeconomic concerns impacting shoppers, and the data and technology that drives us forward, find the tools you need to set yourself up for success.
Newness is in Short Supply
One of the biggest retail casualties of the pandemic has been the availability of new and refreshed products for consumers.
The Telltale Signs You're Ready for Production Planning Software
Learn how production planning software helps move an operation towards achieving its business KPIs and goals, without adding bottlenecks or problems for internal teams.
Podcast: Scott Morris, Co-Founder & President of Freshpet
Join host Michael Zakkour as Scott Morris shares his inspiring story and the groundbreaking work Freshpet is doing to provide nourishing and sustainable options for pet owners.
The End of the FSI?
Recent data suggest that FSIs are experiencing a significant decline by all measures, leading them toward obsolescence and prompting marketers to reconsider this strategy.
Designing for Tomorrow: Sustainable Strategies for Consumer Durable Products
This blog explores strategies for sustainable product design, which can reduce the environmental impact of products, from sourcing raw materials to disposal.
A New Era of Opportunity in Manufacturing
Read about the key trends shaping the future of manufacturing so you can benefit from the massive growth in B2B eCommerce that’s just around the corner.
Case Study: Jelly Belly's Sweet Success
Discover how Jelly Belly graduated from a home grown eCommerce system to a cloud commerce platform and experienced unprecedented growth.
Funny Marketing: Win Over Your Audience With Humor
Use funny marketing to connect with your audience so that they’ll remember your brand and be more likely to engage with your messages and products.
What Marketplace Sellers Want
Research identified one of the key reasons sellers use marketplaces is to reach a wider geographical market. But what happens when they start working with an overseas jurisdiction to settle the tax on their online sales?
The Comprehensive Guide to Product Digitization
Product digitization is a key piece of a modern business toolbox. While many brands may be unsure where – or even how – to start the journey, this guide will help.
12 Ways Coca-Cola Can Improve Its QR Code Experience
Despite putting a QR code on their bottle, here are a few things Coca-Cola brand managers can do to make this experience shine.
The Strategies & Effectiveness of Influencer Marketing: 2023 Report
Over 300 innovative brands in the creator economy share the latest insider tips for influencer marketing, and how they plan to partner with content creators in 2023.
Visual Brand Performance Report: Snack Food
How are snack food brands capturing attention and driving conversion with their product imagery on Walmart’s digital shelf?
Disruptors Video Series: Aura Bora
CEO and co-founder Paul Voge talks about Aura Bora’s journey from his garage to more than 2,500 stores across the country, and the lessons he learned along the way.
The Insanely Honest Guide to Outsourced CX
Learn how agile and scalable CX programs nurture passionate, empowered agents that go the extra mile to make customers happy.
Video: How Machu Picchu Married a Social Mission with Great Taste
Learn how Machu Picchu launched a delicious energy drink brand that’s growing at a rapid pace while keeping supporting social causes as the core of the brand.
Will CGs Meet Their Retail Execution Goals in 2023?
This report unpacks the plans, pivots and renewed focus on the retail channel for CGs, in their pursuit for improved sales and retailer relationships.
Infographic: The Gift of Authenticity
People want to know that the goods they buy are real. For brands, the stakes are incredibly high as a single encounter with a fake product can lead to reputational damage that is difficult to overcome.
Technological Maturity in the Secondary CPG Market
A survey of 100 senior CPG leaders managing liquidations, excess inventory, and donations reveals how they can generate value through digitized liquidation.
How to Personalize the Customer Buying Experience
When today’s shoppers have so many different buying choices, it is important for businesses to make personalized customer experiences a top priority.
CPG Sustainability White Paper
Discover how three brands are creating meaningful sustainability goals and processes with minimal organizational disruption.
How to Create Unforgettable Customer Experiences
Using loyalty amplifiers to boost acquisition, engagement and brand advocacy.
The 7 Best Product Innovations of 2022 (according to consumers)
With 2022 coming to an end, a study with North Americans reveals which new products they loved most this year.
The Top Trends of Winter 2022 - Predicted By Search Data
Download the report to get predictions and consumer data points for your strategy and planning.
Practical Guide to Creating a Contact Center RFP
Find the right partner so you can delight customers, engage employees and exceed business goals.
Top 29 Marketplaces for CPG Expansion
For CPG brands, multi-marketplace advertising is one of the best ways to scale your revenue. Determining the best marketplace depends on several factors, including target demographics, regionality, and more.
Reach and Inspire Consumers Through Nutrition
Download this eBook to better understand the current nutritional landscape and discover where your brand can bring value as part of chosen lifestyles.
2022 CPG + Grocery TrendWatch
To successfully retain and acquire new shoppers in a volatile environment, marketers need to know how four key consumer segments spend and how to capture their attention.
10 Tips To Help Customers Find Your Products in Any Channel
Have you mapped your customer journey lately? Chances are it’s a bit of a roller coaster. But the wild ride almost always starts the same: a customer finds your product or brand.
Customer Experience and the Future of Work
How are you driving innovation across your workforce to build a stronger CX organization for the future?
How Consumer Goods Leaders Can Bolster Enterprise Growth Strategies By Managing Innovation
Download this ebook to see how to incorporate the right kinds of risk in portfolio planning.
Feedback from the Field: Under Pressure
New research highlights mounting pressure on frontline workers and the key opportunuties for businesses to start improving the way they operate.
The Solution to IT Bottlenecks? The IT Mirror
The retail industry is in a paradox: Those familiar with IT don't know the business, and those familiar with the business don't understand IT. But not for long.
Manufacturing
Gen Z’s Thoughts on the Hottest Sports Topics
Download this report to find out what this generation has to say about the major topics affecting teams, leagues and sponsors alike.
Digital Marketing Best Practices for the Holidays
The holidays are fast approaching and brands and retailers of all sizes are busy with last-minute preparations. This blog offers important tips to ensure success.
How Multi-Brand Enterprises Can Boost Customer Experience with Marketplaces
Read the guide and generate a brand new revenue stream without disrupting your existing business.
Turn Your Customers Into Brand Advocates
When you give your customers a reason to create and share their own original content, you can identify brand advocates and strategically engage social media conversations.
Complexity, Data and Greater Uncertainty: How Retail Merchandising Is Changing
This guide highlights the changes and steps retailers must take to become quicker, more efficient, and transparent when it comes to managing data and communicating.
Podcast: The Future of Virtual Retail Commerce
Listen to the CPG Guys interview with Melissa Jurgens, COO, and Lucas Blair, CTO, at InContext Solutions.
2022 Premium Loyalty Data Study
How to keep your customers engaged when loyalty standards are high.
What Can You Do to Manage Your Data During an Acquisition?
Without Master Data Management this process can turn into a mess and create serious issues for your customers and your business.
Marketing Case Study: Tito's In A Can
"Supermarket Guru" Phil Lempert gives a major shout out to Tito’s vodka for a brilliant PR and marketing stunt.
A Guide to Start Selling Online Fast
How to launch your eCommerce store in 10 weeks or less to meet the requirements of a pandemic-shaped world.
2022 Commercial Real Estate Trend Report
A guide for landlords and tenants to anticipate market demands and maximize the value of their leases.
Brands Innovating the Consumer Electronics Ecommerce Landscape
Find out which brands are rethinking digital commerce experience with innovation and outstanding customer experience.
The Top Customer Experience KPIs that you Should Know
Collecting tangible consumer statistics aides CX teams in building stronger programs based on customer needs.
eCommerce Specialty Stores: Same Flash With More Cash
With robust eCommerce platforms and improved customer data, building flash sales strategies can benefit brands and delight customers.
3 Questions to Ask When Evaluating a CX APP
Learn how to ensure that you can more easily adapt in the face of increasing change and uncertainty.
Five Ideas to Make Your eCommerce Business More Sustainable
As more consumers than ever intend to change their consumption habits to reduce their impact on the planet, it pays to ensure your eCommerce business aligns with their sustainability values.
Strategies for Boosting Retail Alcohol Sales
This whitepaper discusses how to optimize your sales strategy and combat obstacles hindering success on the shelf.
