What’s the Score on Snacks at This Year's Super Bowl?
How is inflation going to hit this year’s Super Bowl party? Here’s a look at some of the most popular Super Bowl snacks and drinks to get a clear understanding of prices compared to this time last year [Datasembly].
L’Oréal Leads the Global Beauty Industry By Decoding Digital Transformation
Discover how the renowned global beauty brand bridged the physical, digital and virtual worlds to produce augmented and high-touch retail beauty experiences [Tealium].
How Should Marketers Maximize Their Reach During the Super Bowl?
A 2024 Super Bowl Viewership Survey uncovered some interesting insights into viewership trends, shedding light on where and how people are watching the big game as streaming services and social platforms grow in popularity [Adtaxi].
LoveSeen Drives a Glamorous 6X Lift in Marketing Opt-In Rates
Learn how a 'Find My Lash' product recommendation quiz leveraged first party data and integrated technology solutions to show customers they care deeply [Jebbit].
8 Ways CPG Analytics Are Shaping Retail Trends in 2024
In an era where data is king, understanding the impact of CPG analytics is crucial for retailers looking to stay ahead of the curve [InContext Solutions].
End-to-End Supply Chain Planning for CPG
Continuous planning provides visibility into the entire supply chain. Allowing you to produce the most cost-optimized plan given supply disruptions, demand forecasts, customer contracts, and your own production constraints.
2023 Display Trends in the Grocery Channel
Retailers and manufacturers can use displays to inspire consumers, especially as traditional promotions aren’t delivering anticipated lift. This report helps you uncover display trends and identify opportunities on merchandise investments by reframing displays.
Case Study: How Altra Running Unleashed its Field Team Potential
Altra Running faced several challenges when it came to promoting its brand and driving sell-through at retail stores. Learn how new technology allowed them to solve these and other challenges.
Great Out-Of-Home and Billboard Ads of 2023
From creative copy to brand takeovers and anamorphic executions, we saw billboards become more than just ads – they were thought-provoking canvases that brought people together.
The 2024 State of Volume Rebates: The Critical Role of Analytics
This blog highlights several key insights to show you just how important analytics are to manufacturers and distributors.
2024 Outlook: Bold Predictions for Brands and Retailers
This article reveals predictions and strategies to maximize store visits, drive incremental sales volume, and overcome key challenges facing marketers in the year ahead.
2024’s Streaming TV Trends: What the Industry Can Expect in the Year Ahead
Here’s how streaming TV business model changes, shoppable ads, generative AI, and a stronger push for collaboration will reshape next year’s advertising landscape.
Top 10 CPG Insights of 2023
In the ever-changing landscape of 2023, CPG companies used insights to stay connected with shifts in shopper behavior and strategically navigate the complexities of an unpredictable market. Here are this year’s top stories according to NIQ.
How Planogram Automation Enhances Efficiency for Powerful Results
Planogram automation isn't just about saving time; it’s about precision and consistency to ensure that your planograms are optimized for success every time.
3 Tips for Creating a Great Product Recommendation Quiz
Read this blog to learn more about what product recommendation quizzes are, plus three tips for creating your own.
Infographic: The Recipe for CX Recovery from Unhappy Customers
80% of customers say they will forgive a company for its mistake after receiving excellent service. These tried and true tips will get your CX back where it needs to be to win back unhappy customers.
How Product Imagery Can Solve Your Returns Problem
The holiday season brings joy and cheer, but it also brings a significant uptick in product returns. Discover how retailers can combat this growing problem.
Addressing an Unexpected Audience: People Who Hate Ads
We know some people really despise ads in videos. But the truth is, in many situations, they’re stuck watching them. So why not at least try to engage with these haters?
Copyright and Brand Considerations in the New World of AI Everything
Even if you’re not looking to dive headlong into the world of AI everything, here are some vital considerations your leaders should take into account for the introduction of AI into your ecommerce stack.
Case Study: Ping Golf Clubs
Learn how having access to sales and inventory information from their retailers improves the effectiveness of the sales teams for this family business known for innovation.
Case Study: How Tushy’s Email Revenue Jumped
Learn how Tushy’s email revenue jumped more than 58.6% the first month back on a previous platform, and how the number of flow recipients skyrocketed.
How to Create a “Buy Now!” Mindset
This blog delves into the psychology behind urgency, the role of scarcity, and the implicit and explicit ways to generate urgency on a website.
Not Planning for Black Friday and 2024 Yet? (Yikes.)
Ready or not—it’s go time for holiday campaigns and 2024 planning. This year, that means some big challenges for brands, especially with customer targeting. Here are some critical insights as advertisers head into the season.
A Guide to Omnichannel Commerce For International Expansion
An omnichannel approach ensures that brands meet customers where they are, allows for more flexible inventory strategies, and helps maintain margin while improving customer experience.
Infographic: Attitudes of Girls Around the World
Find out what Gen Alpha girls think about identity, gender equality, and media.
Behind The Scenes With L'Oréal's Merchandising Team
This video discusses how the world's leading cosmetics brands keep their products looking great on store shelves and top of mind for store sales staff.
How To Attract and Retain Tech Talent
Finding and keeping crucial tech talent is one of retailer's and brand's biggest challenges to keep up with constant change. This blog shares how to be an employer of choice for the developers of today.
2023 Holiday Hosting Guide: Shoppers Foreshadow the CPG Retail Season
With 35 pages of best practices, authentic research, and data-driven insights, this 2023 holiday report is the ideal companion for CPG professionals.
CPG Market Predictions Report Q4 2023
A comprehensive analysis of market trends and key factors influencing sales, from price and promotions to macroeconomic dynamics and public health data.
Getting Ahead – Amazon Prime’s Big Deal Days
A checklist for sellers to be well-positioned before, during, and after October’s Prime Big Deal Days and future Prime events.
Fall Tailgating Consumer Capture
This report delves into the preferences and behaviors of more than 900 digital recipe users, providing insights that can guide CPG brands and retailers in crafting effective fall tailgating advertising strategies.
5 Myths About Generative AI
The noise around generative AI is impossible to ignore, but it can be hard to decipher what’s real and what’s a buzzy LinkedIn headline. This blog separates fact from fiction by dispelling the five most common myths.
Say Yes to the Stretch?
CPG innovators should approach new categories with a consumer-first mindset, ensuring they have permission to stretch.
The 2023 State of Social Impact Annual Report
Uncover the effects that impact-driven marketing has had on consumer-brand relationships amidst recent economic uncertainty.
Case Study: Famous Amos Becomes the Go-To Back-To-School Treat
Learn how activating a new platform helped Famous Amos cookies find their way into countless lunch boxes, backpacks and dorm rooms.
Survey: Majority of Consumers Expect Inflation to Impact their Back-To-School Shopping
A recent survey finds that 77 percent of consumers plan to take advantage of the sales tax-free weekend(s) in their state to save money on back-to-school shopping.
Customer Story: How Viabella Manages A Remote Field Team
Sherri Ciko, Key Account Sales Executive & Corporate Trainer, discusses how the greeting card and stationery brand was able to successfully operate a large team of merchandisers with a field execution solution.
The FMCG Pulse: Unlocking Global Growth Opportunities in 2023
Discover how the fast-moving consumer goods (FMCG) industry grew in the first quarter of 2023 compared to the last quarter of 2022.
Q2 2023 Digital Trust & Safety Index
The accuracy and believability of AI-enhanced social engineering scams, paired with the rapid-fire speed of automation, is leading to a jump in downstream fraud.
Customer Video: MillerKnoll
Find out how Allison and Dipti are breaking barriers with analytics and getting to do what they love every single day.
GenAI May Not Replace Jobs, But It Will Replace Skills So Get Ready
To effectively reskill the workforce and make the right learning investments, employers need to forecast future skills requirements within the context of their business and the GenAI revolution.
Ultimate Guide to Influencer Marketing
Whether you’re a newbie or an expert in the influencer marketing game, this guide covers the fundamentals and best practices you can use to get the most return on your influencer marketing initiatives.
How to Make CTV a Demand Gen Machine
Find out why Connected TV is an essential tool for B2B marketers looking to generate new demand and avoid an audience plateau.
Webinar: MARS - Driving M&M'S CX & Growth with A Build & Buy Approach
This webinar tackles the Build vs Buy debate in commerce with the Director, Global Retail & eCommerce Technology at MARS and the Global SVP of Technology at Valtech.
US Social Media: Behind the Screens
This U.S. social media report takes you behind the screens to win consumers’ attention and keep it. From AI to social commerce, uncover the latest trends and social media statistics you need to succeed.
How to Stay Competitive in the Snack Sector
This whitepaper dives into the steps snack CPGs can take to remain agile and remain competitive in this demanding category.
Reaching the Movable Middle: How CPG Advertisers Can Identify Target Audiences to Drive ROAS
Why it’s imperative to eliminate advertising waste, and ensure that the right message is delivered to the right audience, at the right place and at the right time.
Infographic: How Data Opens Doors to Effective Promotion Optimization
Without the right data, not syndicated, but rather, real-time and shared across multiple retail banners, the objectives of promotion optimization cannot be met.
Building the Business Case for an Online Marketplace
This ebook delves into the considerations to make while building a business case for a marketplace, and sets a baseline for key understandings before embarking on it.
2023 Commerce Trends
From the future of retail and shopping, to the socioeconomic concerns impacting shoppers, and the data and technology that drives us forward, find the tools you need to set yourself up for success.
Newness is in Short Supply
One of the biggest retail casualties of the pandemic has been the availability of new and refreshed products for consumers.
The Telltale Signs You're Ready for Production Planning Software
Learn how production planning software helps move an operation towards achieving its business KPIs and goals, without adding bottlenecks or problems for internal teams.
