7 Essential Tips to Empower Your Team with AI: A Marketing Leader’s Guide
In today's fast-paced marketing world, efficiency and innovation are key. That's where AI steps in, transforming how we approach everything from content creation to customer engagement. In our organization, we are well on our journey of harnessing the power of AI tools to streamline processes, tackle mundane tasks, and allow our team to focus on more strategic initiatives.
1. Leverage AI Tools for Content Creation
One of the game-changers in our marketing arsenal has been incorporating an AI-powered content creation tool. The tool we use has revolutionized how we generate our content. It's like having a co-writer who never needs coffee breaks and doesn't mind taking on the heavy lifting of research. It has also significantly reduced our time-to-market, enabling us to consistently produce thought leadership that aligns with current trends, but also addresses the topics and insights buyers need to move along the purchasing journey. In addition to external marketing and sales enablement materials, our product team is leveraging the tool for creating Statements of Work (SOWs) and product roadmaps. Of course, human review is still a critical part of the process before any content goes live, ensuring quality, accuracy, and adding a personal touch.
2. Get an AI Education
The fear that AI tools could replace human roles is common in various industries. According to research from the Kenan Institute of Enterprise using Goldman Sachs data, 8 out of 10 women's jobs will be impacted by AI, compared to 6 out of 10 men's jobs. This statistic underscores the need for everyone in the workforce to understand and adapt to AI technologies.
By becoming well-versed in AI technologies and integrating them thoughtfully into our workflows, we can shift the focus from replacement to enhancement. AI is designed to handle repetitive tasks that can free up time for marketers to engage in more strategic and creative endeavors. By embracing these tools, marketers can sharpen their skills, elevate their career prospects, and stay competitive as a next-gen marketer. You can then shift your focus to areas where human expertise truly shines, such as strategy, relationship-building, and innovation. Encouraging continuous learning and adaptation ensures that our team not only stays relevant but leads the charge in leveraging AI for business growth and personal development.
Recognizing the transformative power of AI, our entire marketing team has enrolled in courses at the Marketing AI Institute. This education has been invaluable in understanding how AI can enhance various aspects of marketing.
3. Incorporate AI-Enabled Business Development Representatives
We're also trialing a series of AI-enabled Business Development Representatives (BDRs). Although it's still early days, the speed and volume of information these AI BDRs can process is remarkable. They operate around the clock, continuously learning and refining their outreach strategies, making them an invaluable asset to our sales team.
4. Explore AI-Based Visual Content
While we've made significant strides with text-based content, one area that remains a work in progress for our team is finding the right AI-driven image and video creation tool. We're actively exploring how to leverage AI to produce high-quality visual content, and we're excited about the possibilities this technology holds for the future.
5. Use AI-Driven Buyer Intent and Insights
In addition to content creation, we've integrated software that brings together intent data and insights for Account-Based Marketing (ABM). The platform we’re using helps us identify high-intent prospects and tailor our marketing efforts to target them effectively, driving conversions and improving ROI.
6. Add Human Oversight for Nuanced Thinking
While AI offers unprecedented efficiency and automation capabilities, human oversight remains critically important. Tools like Jasper excel at generating content quickly, but they still require human creativity and strategic direction to truly shine. By combining AI's speed and data processing with the nuanced understanding and innovative thinking of our team, we can achieve the best results. This synergy ensures that our marketing content is not only efficient and on-brand but also resonant and impactful for our target audience.
7. Measure Your Results and Improvements
When it comes to seeing results from AI adoption, research suggests that it largely depends on the specific implementation and industry context. A report from McKinsey & Company indicates that organizations can begin to see measurable impacts on their efficiency and productivity within six to twelve months of implementing AI solutions. However, it may take longer to realize full strategic benefits, as this typically involves continuous learning and refinement of AI tools, as well as cultural shifts within the team. To accelerate the transition, it's critical for organizations to invest in targeted training and development, ensuring that team members are comfortable and proficient with AI technologies. In our case, this commitment reflects our ongoing efforts to stay at the forefront of marketing innovation.
Get Started with AI Today
It's an exciting time for marketers, as we find new ways to work and innovate. The opportunity to explore cutting-edge technologies not only enhances our productivity, but also fuels creativity, enabling us to develop novel solutions to complex marketing challenges. By embracing AI, we are poised to redefine our strategies and achieve new levels of success in our campaigns.
The bottom line? AI is not just a buzzword; it's a crucial tool for modern marketers. To stay competitive, you must understand and utilize AI-powered tools and platforms. Start by checking out resources from the Marketing AI Institute, and join any internal groups at your company that are spearheading new AI initiatives.
Don't wait. Empower your team with AI and transform your marketing strategy today.
About the author: Sarah Kirk-Douglas is Vice President of Global Marketing at Pivotree. Connect with Sarah on LinkedIn here.
1. Leverage AI Tools for Content Creation
One of the game-changers in our marketing arsenal has been incorporating an AI-powered content creation tool. The tool we use has revolutionized how we generate our content. It's like having a co-writer who never needs coffee breaks and doesn't mind taking on the heavy lifting of research. It has also significantly reduced our time-to-market, enabling us to consistently produce thought leadership that aligns with current trends, but also addresses the topics and insights buyers need to move along the purchasing journey. In addition to external marketing and sales enablement materials, our product team is leveraging the tool for creating Statements of Work (SOWs) and product roadmaps. Of course, human review is still a critical part of the process before any content goes live, ensuring quality, accuracy, and adding a personal touch.
2. Get an AI Education
The fear that AI tools could replace human roles is common in various industries. According to research from the Kenan Institute of Enterprise using Goldman Sachs data, 8 out of 10 women's jobs will be impacted by AI, compared to 6 out of 10 men's jobs. This statistic underscores the need for everyone in the workforce to understand and adapt to AI technologies.
By becoming well-versed in AI technologies and integrating them thoughtfully into our workflows, we can shift the focus from replacement to enhancement. AI is designed to handle repetitive tasks that can free up time for marketers to engage in more strategic and creative endeavors. By embracing these tools, marketers can sharpen their skills, elevate their career prospects, and stay competitive as a next-gen marketer. You can then shift your focus to areas where human expertise truly shines, such as strategy, relationship-building, and innovation. Encouraging continuous learning and adaptation ensures that our team not only stays relevant but leads the charge in leveraging AI for business growth and personal development.
Recognizing the transformative power of AI, our entire marketing team has enrolled in courses at the Marketing AI Institute. This education has been invaluable in understanding how AI can enhance various aspects of marketing.
3. Incorporate AI-Enabled Business Development Representatives
We're also trialing a series of AI-enabled Business Development Representatives (BDRs). Although it's still early days, the speed and volume of information these AI BDRs can process is remarkable. They operate around the clock, continuously learning and refining their outreach strategies, making them an invaluable asset to our sales team.
4. Explore AI-Based Visual Content
While we've made significant strides with text-based content, one area that remains a work in progress for our team is finding the right AI-driven image and video creation tool. We're actively exploring how to leverage AI to produce high-quality visual content, and we're excited about the possibilities this technology holds for the future.
5. Use AI-Driven Buyer Intent and Insights
In addition to content creation, we've integrated software that brings together intent data and insights for Account-Based Marketing (ABM). The platform we’re using helps us identify high-intent prospects and tailor our marketing efforts to target them effectively, driving conversions and improving ROI.
6. Add Human Oversight for Nuanced Thinking
While AI offers unprecedented efficiency and automation capabilities, human oversight remains critically important. Tools like Jasper excel at generating content quickly, but they still require human creativity and strategic direction to truly shine. By combining AI's speed and data processing with the nuanced understanding and innovative thinking of our team, we can achieve the best results. This synergy ensures that our marketing content is not only efficient and on-brand but also resonant and impactful for our target audience.
7. Measure Your Results and Improvements
When it comes to seeing results from AI adoption, research suggests that it largely depends on the specific implementation and industry context. A report from McKinsey & Company indicates that organizations can begin to see measurable impacts on their efficiency and productivity within six to twelve months of implementing AI solutions. However, it may take longer to realize full strategic benefits, as this typically involves continuous learning and refinement of AI tools, as well as cultural shifts within the team. To accelerate the transition, it's critical for organizations to invest in targeted training and development, ensuring that team members are comfortable and proficient with AI technologies. In our case, this commitment reflects our ongoing efforts to stay at the forefront of marketing innovation.
Get Started with AI Today
It's an exciting time for marketers, as we find new ways to work and innovate. The opportunity to explore cutting-edge technologies not only enhances our productivity, but also fuels creativity, enabling us to develop novel solutions to complex marketing challenges. By embracing AI, we are poised to redefine our strategies and achieve new levels of success in our campaigns.
The bottom line? AI is not just a buzzword; it's a crucial tool for modern marketers. To stay competitive, you must understand and utilize AI-powered tools and platforms. Start by checking out resources from the Marketing AI Institute, and join any internal groups at your company that are spearheading new AI initiatives.
Don't wait. Empower your team with AI and transform your marketing strategy today.
About the author: Sarah Kirk-Douglas is Vice President of Global Marketing at Pivotree. Connect with Sarah on LinkedIn here.
