How Vail Resorts Built an AI Assistant to Automate Personalized Recommendations
Vail Resorts wanted more than a chatbot; they wanted a digital concierge that understands the nuance of a powder day at Whistler versus a family trip to Beaver Creek [Google Cloud].
🔥AI Hot Take: When AI handles the logistics, guests spend more time riding and less time searching — that’s the real upgrade.
🔥AI Hot Take: When AI handles the logistics, guests spend more time riding and less time searching — that’s the real upgrade.
How Gyms Can Improve Their Member Experience
As a huge influx of new members joins gyms and fitness clubs, the question becomes, how do you keep them from quitting? [Mood Media].
🔥AI's Hot Take: The gyms winning in 2026 aren’t the biggest — they’re the ones that make the environment feel intentional, energizing, and unmistakably theirs.
🔥AI's Hot Take: The gyms winning in 2026 aren’t the biggest — they’re the ones that make the environment feel intentional, energizing, and unmistakably theirs.
How Major Sporting Events Can Drive Chargebacks
Major sporting events drive premium pricing, limited availability, and intense buyer urgency. Those three factors alone create ideal conditions for friendly fraud [Chargebacks Gurus].
🔥AI's Hot Take: Big games create big chargebacks. If your risk controls don’t scale with demand, you’re paying for every touchdown twice.
🔥AI's Hot Take: Big games create big chargebacks. If your risk controls don’t scale with demand, you’re paying for every touchdown twice.
From Terminal to Touchpoint: Fixing the Content Supply Chain in Transportation and Hospitality
Transportation and hospitality organizations span automotive, air, land, sea, logistics, travel, and lodging. Yet they face the same reality: content is now mission-critical and increasingly difficult to manage [Gradial].
🔥AI's Hot Take: If your growth depends on manual workarounds, you’re not scaling, you’re stalling.
🔥AI's Hot Take: If your growth depends on manual workarounds, you’re not scaling, you’re stalling.
Travel Brands are Reshaping CX with AI – But What Do Their Customers Think?
Today’s travel brands are already using AI in several ways to reshape CX strategies and improve efficiency, service levels, and attribution. But how do their customers actually feel about AI curating their experiences? [Acxiom].
🔥AI's Hot Take: Travel brands love AI—but travelers only love it when they stay in control.
🔥AI's Hot Take: Travel brands love AI—but travelers only love it when they stay in control.
Why Out-of-Home Belongs in Your Next Travel and Tourism Campaign
Recent research shows that 93% of Americans plan to travel in 2026. Travelers are committed to getting away, but how they plan and book those trips has changed [Broadsign].
🔥AI's Hot Take: OOH wins travel bookings by turning fragmented trip planning into real‑world influence.
🔥AI's Hot Take: OOH wins travel bookings by turning fragmented trip planning into real‑world influence.
How to Increase Hotel Revenue: 17 Tactics for 2026 with Examples
As labor costs rise, guest expectations climb and market dynamics shift — meaning relying solely on room bookings is no longer enough [Canary Technologies].
🔥AI's Hot Take: Hotels don’t need more demand—they need to stop leaking revenue at every guest touchpoint.
🔥AI's Hot Take: Hotels don’t need more demand—they need to stop leaking revenue at every guest touchpoint.
How to Stop Wasting Your Hotel Marketing Budget
Hotel marketing budgets are under scrutiny, and teams are forced to defend every dollar. Yet many still struggle to show clear, revenue-linked ROI [IDeaS].
🔥AI's Hot Take: The real waste isn’t the spend—it’s marketing without visibility into where demand can actually be influenced.
🔥AI's Hot Take: The real waste isn’t the spend—it’s marketing without visibility into where demand can actually be influenced.
The Sky’s the Limit: Air Europa’s Experimentation Success Story
With travelers relying more than ever on their smartphones to book, manage, and enjoy their journeys, Air Europa set out to make mobile the heart of its digital experience [AB Tasty].
🔥AI's Hot Take: Expect more airlines to treat experimentation as core infrastructure, not a marketing add‑on.
🔥AI's Hot Take: Expect more airlines to treat experimentation as core infrastructure, not a marketing add‑on.
Love at First Stay: How Boutique Hotels Personalize Without Getting Creepy
When personalization is done well, it feels effortless, thoughtful, and almost intuitive. But when it’s done poorly, it’s awkward and uncomfortable [INTELITY].
🔥AI's Hot Take: The win isn’t more data — it’s using the right signals to deliver timely, subtle touches.
🔥AI's Hot Take: The win isn’t more data — it’s using the right signals to deliver timely, subtle touches.
How Super Bowl Events Drove Foot Traffic and High-Value Tourism to the Bay Area
Super Bowl LX kicked off on February 8th at Levi’s Stadium, but celebrations across the Bay Area – from fan festivals and concerts to immersive cultural activations – began well before game day [Placer.ai].
🔥AI's Hot Take: Big events aren’t just spikes—they’re catalysts that reset what local visitation and spending can look like.
🔥AI's Hot Take: Big events aren’t just spikes—they’re catalysts that reset what local visitation and spending can look like.
Hotel Reputation Management and the Power of Review Replies
Whether you run one property or many, replying to reviews isn’t extra credit—it's part of the job. Read how thoughtful review replies can strengthen your hotel’s reputation [ResponseScribe].
Transforming Travel: How Innovation is Powering the Next Era of Growth
The future of travel relies on an ecosystem approach, where technology, partnerships, and openness enable personalized, sustainable, and connected journeys for all stakeholders [Amadeus].
Automation Will Replace Managers? Not In Hospitality
Automation can streamline hotel operations, reduce manual errors, and offer predictive insights. But it can’t lead people. It can’t build culture. And it certainly can’t manage the nuance of real-time human service [Unifocus].
Why This Hotel CCO Thinks AI Will Make Hospitality More Human
Judi Blakeburn shares her remarkable journey from implementing Watergate Bay’s first Property Management System (PMS) to today’s cloud-powered, fully integrated guest experience platform [Agilysys].
LA Clippers Set a New Standard for Fan Experiences
How tech helped the team’s digital strategy and roadmap for the Intuit Dome; assessed and identified the best products, partners, and experiences; and designed and implemented a seamless, end-to-end experience for staff, players, and fans [Globant].
10 Hotel Tech Predictions for 2026
The hospitality industry doesn’t need more buzzwords or metaverse-ready ideas. What matters is creating online experiences that put guests first and drive measurable results [GuestCentric].
Choice Hotels: Improving Profitability & Loyalty
Discover how this national hotel network made corporate travel more seamless with direct billing, and improved efficiency, profitability and loyalty [TreviPay].
Hilton Books Higher Efficiency and Faster Invoicing
See how Hilton gained visibility and control over its procurement processes while unifying supply chain operations worldwide [Coupa].
AI Is Now Table Stakes, So What Comes Next?
The rapid ascent of generative AI rests on a simple operational truth: travel and hospitality organizations that can harness and unify large, diverse datasets are able to build more efficient systems and deliver more relevant experiences [DerbySoft].
Metasearch meets AI: Hotel listings now live in Gemini
This article breaks down what this new experience looks like, how it impacts marketers, and how teams can strategically leverage the AI-driven future of search [Koddi].
7 Key Technology Solutions to Enhance the Casino Player and Guest Experience
Casinos aren’t just hospitality brands. Casinos are entertainment ecosystems where every moment of the player journey matters [INTELITY].
The Experience Imperative in Travel: From Recovery to Resilience
This blog explores how hospitality leaders can move from recovery to resilience by designing experiences that connect deeply and consistently with modern travelers [Incisiv].
Infographic: Your Passport to Smarter Marketing-UK Travel Trends
This infographic explores top brands and spending by category, season, and age, giving you the insights you need to capture customer imagination and turn travel dreams into reality [Affinity Solutions/Acxiom].
Hotel Chatbots are Having a Moment – Here’s How to Make Them Work for You
Not so long ago, using a hotel chatbot was like talking to a brick wall. It guessed wrong, ignored context and turned even the simplest question into a dead end. But things have changed [Mews].
Why Customer Data Is the New Currency for Hotels and Airlines
For airlines and hotels, unified customer data is the foundation for loyalty, revenue, and AI success [Amperity].
Inside Marriott International’s global guest experience strategy
For Marriott International’s 800K+ associates, the road to world-class customer service is paved with personalized learning and communications [Axonify].
On the Clock with Scarlet & Gray Hospitality
CFO Jasmine Patel discusses the challenges her company was facing with hiring and retention, and how automation was the fix that they were looking for [Workstream].
Why it’s Time for Boutique Hotels to Flip the Tech Stack
It’s time to flip the tech stack, prioritize revenue, invest where returns are fastest, and above all, put your guests first. Build guest relationships and then, use those returns to modernize operations and sustain long-term growth [GuestCentric].
Next Generation Technology Accelerates Digital Transformation in Airlines
Read how technology leaders in collaboration with their airline customers are building the solutions for modern airline retailing to meet changing traveler expectations [Amadeus].
The Florida Panthers Improve Fan experience with Cashierless Checkout
The digital checkout solution allows fans to enter a cashierless concession store, select food and beverage items and walk directly out so they can get back to their seats without missing much or any of the action on the ice [Verizon].
Hotel Review Management: Complete Guide for Hoteliers
Discover why hotel review management is essential for guest satisfaction and brand reputation. Learn best practices, strategies, and top review management software for more bookings and revenue [Mara Solutions].
The $264 Million Mistake: Las Vegas Karaoke Lounge
Learn about a music licensing lawsuit and the financial risks businesses can face if using personal streaming apps [Pandora CloudCover].
5 Reasons Why Some Hotel Software Outperforms the Rest
Your tech stack isn’t just a behind-the-scenes tool—it’s a competitive advantage. So why do some hotel software solutions consistently lead the pack? [Hospitality Solutions]
11 Ways Travel Brands are Using AI to Shape the Future of Travel
Read how travel-adjacent companies across air, rail, lodging, and ground transportation are using generative and predictive AI to enhance both operations and customer experiences [Kustomer].
Drive Loyalty That Lasts in Travel & Hospitality
Many loyalty programs underdeliver—not because the concept is flawed, but because they operate on incomplete or outdated customer data [Amperity].
How Immersive Experiences Are Revolutionizing Fan Engagement
As the sports industry evolves, immersive experiences in sports are revolutionizing engagement, making it more interactive and accessible to global audiences [Napster].
Digital Out-of-Home Strategies for Travel and Tourism Marketing
In an era where digital fatigue and ad blindness plague many channels, DOOH offers unique advantages for travel campaigns [Broadsign].
How Has Cinemark Avoided the Movie Theater Slowdown?
Data was analyzed to understand how movie-going behavior has changed since COVID and why Cinemark is staying ahead of the curve [Placer.ai]
Case Study: State Farm Arena
With more fans than ever to wow, State Farm Arena needed a payments technology provider that could deliver under pressure and keep them on the cutting edge [Global Payments].
Proving the Value of CTV and Premium Video Advertising
IHG Hotels & Resorts’ Director of Campaign Effectiveness shares balancing brand and performance goals, the power of contextual alignment, and how IHG uses deterministic data to optimize media impact [Disqo].
How AI Agents for Travel Redefine the Industry in 2025
Learn about the best AI agents for travel, their benefits, and how leading companies are using them to transform travel experiences [Tredence].
Hotel Cart Abandonment Recovery: The Multi-Channel Playbook
Hotel cart abandonment recovery isn’t just about recapturing lost revenue—it’s about creating moments of connection with your guests that ultimately bring them back to book direct with you [Revinate].
Smart Communication. Clean Rooms. Better Service.
If your hotel struggles with slow handoffs, repeated mistakes, or missing context, the issue isn’t your staff—it’s your systems [Unifocus].
Manchester United: Elevating Customer Experiences
Learn how the Premier League football club adopted a new direct-to-consumer platform that puts fan satisfaction at the heart of its plans [SCAYLE].
The Ultimate Tech Ecosystem for Large Hotel Properties and Groups
This guide outlines the essential components of a hotel technology stack, from CRM systems to GDS, and explains how each contributes to more efficient operations [Cendyn].
Shaping the Future of Identity in Travel & Hospitality
Technologies like automated ID verification and payment card scanning can transform the industry, making guest interactions faster and safer than ever [Microblink].
What Is Dynamic Pricing? What Hospitality Pros Should Know
This blog explains what dynamic pricing is, highlights the benefits, and touches on some of the key considerations to keep in mind if you’re looking to bring this approach to your organization [IDeaS].
Referral Program Ideas: Power Growth This Summer With a “Reward Burst”
With summer approaching, now is the perfect time to refresh your referral marketing efforts with new tactics designed to energize your customers and turn them into advocates for your business [Extole].
Why Custom Digital Audiences Are a Game Changer for Sports Marketing
Discover why custom audiences are the smarter choice for marketers looking to make an impact in the sports and entertainment space [Wiland].
How Hotels can win at eCommerce & Drive Direct Bookings
As consumers grow increasingly tech-savvy, learn how independent hotels can put their best foot forward in the digital marketplace [GuestCentric].