Our Content Syndication Process and Guarantees
What kind of assets can we market?
We distribute a wide range of custom content, including whitepapers, eBooks, infographics, case studies, webinars, podcasts and videos.
How are cost-per-leads calculated?
CPLs are based on your ideal target personas, geographic reach and other unique campaign components.
How are the leads delivered?
We will email your leads in regular batches via Excel, or deliver them directly through your CRM via an API.
ARE there a minimum number of leads REQUIRED per campaign?
Yes, each campaign requires a commitment of 80 guaranteed leads. We don't charge for leads that exceed the guaranteed quantity.
What’s the typical timeframe of a content syndication campaign?
Campaigns for up to 250 leads are completed within 5 weeks, and often sooner. Larger campaigns are quoted individually.
Can we approve the campaign landing page and required FORM fields?
Yes, you have total control over your campaigns, and we'll design them to match your branding and objectives.
How are the campaigns executed?
Typically, they are gated email campaigns and you have 100% share of voice. We can also conduct telephonic campaigns, or a combination of methodologies.
Can we choose the fields that are collected and delivered to us?
Yes, we offer a standard list of demographic and firmographic fields, but will consider additional fields that you would like to receive.
Do you offer ABM and suppression campaigns?
Yes. Sometimes, this impacts CPLs, but not always.
Can we add qualifier and intent questions?
Yes, we can offer a range of options.
Can we reject leads that don’t match our targets?
Yes, we replace them and they won't count towards your guaranteed lead quantity.
When are we invoiced?
We submit our invoice after you agree that we have successfully competed your campaign. This provides you with virtually no risk.
Can you fulfill international campaigns?
Yes, we execute campaigns throughout the United States, Canada, Europe and Latin America.
Can we market more than one asset per campaign?
Definitley. We can market them together or in separate emails. We can also A/B test.
WHAT IS A DOUBLE-TOUCH CAMPAIGN?
Leads are delivered from your ideal customer profiles who download two unique pieces of content in separate email campaigns.